Content is the Conversation
I was at a kickoff meeting for work last week, where they highlighted ECM, Open Source, and all the future industry collaboration trends and tools that will come about with social content management. Being new to the company, I learned a lot and met a ton of people. One key phrase kept coming up over and over, and seemed to stick in my mind:
Content is the conversation.
Part of the central offering of my company revolves around the tracking and storing of electronic documents (pieces of content). What those four words are saying is that the content that enterprises will soon want to manage is actually the conversation that revolves around those specific documents (an article, picture, file, blog post, etc.). Without saying, these content-pieces have become the central placeholders in what drive conversation.
I felt that is completely translatable to this blog. Conversation flows, for the most part, by means of a specific piece of content–a story, an experience, a verse, a quote, a video. Around the interwebs, we continue to hear buzzwords like community, collaboration, and connectivity. These drivers deliver some of the core messages that are central to our blogs.
We focus our conversations around the prestige of a conference, the namesake of a popular church, or the controversial themes of an upcoming book. As Christians, however, our central piece of content is and should be the Cross. All conversation flows because of it. Because the cross, we are…
…adopted as sons.
In today’s day and age, internet content changes by the day. Videos are becoming accessible. Podcasts can be streamed from across the country. Pictures can be emailed and downloaded within seconds across the world. The relevance of the internet and blogs is so different than it was 5 years ago.
What blows my mind, however, is that even 2000 years later the Cross is still relevant. It is still so divinely complex, yet incredibly simple. People are still being redeemed. Lives are still being renewed. Relationships are still being restored. Hearts are still being transformed. Today I am thankful that because of the cross, I am adopted as a son — no expectation of perfection, no struggle with complacency, no fear of failure, can separate me from His relentless love.